Turns out, Fig Newtons aren't what they once were. Recreate your childhood memories with these easy homemade fig bars.

Lately, I’ve been thinking about how our memories deceive us. We think we remember something one way, but when we encounter it again later in life, we realize something changed. Was it us?
The video game Final Fantasy VII is one of those things for me. (Yeah, I'm going to talk about video games for a second, bear with me.)
When I first played the original PlayStation game over 20 years ago (yikes!), I thought it was the greatest game ever. The graphics were like nothing else at the time. The music was compelling and beautiful. And the story of a group of eco-terrorists trying to save the planet from a terrible, giant corporation felt thought-provoking and timely. Sadly, it feels more relevant than ever.
Years later, I tried to play it again and struggled. The game felt slow, cartoony, and tedious. Was it always that way? Because that wasn’t how I remembered it. Somehow, the magic was gone.
Then came the Final Fantasy VII Remake last month, a revisioning of the original with top-notch graphics, terrific voice acting, and an immersive level of detail. The escapism it offers is what is keeping me sane during the quarantine. The characters are more developed and interesting, the pacing is just right, and half the fun is admiring the scenery and realness of the world (especially at a time when we can't get out to see much else). It’s how I remember the original.
CHANGE IS INEVITABLE
Probably right around the time I first played that game, I was eating Fig Newtons. The tender fig bars with their fruity, seedy filling were the perfect snack, whether in my lunch at school or while immersed in a game.
I hadn’t had one for years until just recently and I was shocked at how bad it was. What did they do? This wasn't the Fig Newton I remembered, either.
I’m sure the recipe changed since I was a kid, as the name sure has. Now they’re called “Newtons.” Apparently, kids these days don't find figs appealing. So in 2012, they changed the brand name to represent the various fruit fillings they now offer, not just the fig. I suppose that makes sense. However, I don't love this evolution.
the history of the Fig Newton
The original fig bar recipe originated in the late 1800s from a cookie maker in Ohio. He sold the recipe to the Kennedy Biscuit Company in Cambridge, Massachusetts, who took advantage of the new technology of 1891 that allowed the cookies to be mass-produced. Using a system of funnels, the fig jam was poured with one funnel while the soft cookie dough was poured over it by another funnel system.
The company was known for naming their products after nearby towns. Newton was one of them. It's a city located about seven miles from Boston. Today, the Kennedy Biscuit Company is known as Nabisco, which is part of a larger conglomerate called Mondalez International.
Unfortunately, you can't get a fresh Newton cookie in Cambridge today, as their factories are now in New Jersey. But the original home of the Kennedy Biscuit Company is on the National Register of Historic Places.
While you can still find the plain fig flavor of Newtons, I don’t recommend it. The problem is that the filling doesn’t taste like fruit, fig, or otherwise. It’s painfully sweet and artificial. A look at the ingredient list explains why. It’s mostly sugars, preservatives, and oils. Somehow, I bet that when you take most of the fruit out of the cookie recipe and take the name of the fruit out of the cookie's name, eventually people stop expecting it.
Luckily, we can recreate the magic of the original Fig Newton right at home.
making better fig bars
To make your own fig bars, you start by making the dough. It’s a soft cookie-like dough that is quick to put together, but then needs a little time in the fridge (or freezer) to firm up. Think pastry dough more than cookie batter.
Then you make a quick jam. But don’t be intimidated. Jam is just cooked fruit with sugar. Many recipes use fresh figs to do this, but they’re expensive and not always easy to find.
I'm not Nabisco's target market, as I love figs. So much so that last year I tried to grow my own fig tree. It did well at first but didn’t make it through the winter despite my attempts to protect it from the cold. I’ll try again one day.
Dried figs are a great substitute for fresh
Until then, a lack of fresh figs is not a problem, as dried figs quickly soften and plump up when cooked in liquid. They’re cheap and easy to find in grocery stores, and you'll actually taste the fig in the cookie.
You can use all figs or a mixture of figs and other dried fruit, such as plums, cherries, cranberries, or apricots. I like to use at least two-thirds figs, but that’s just me. After a short simmer, you run the jam through the blender to achieve a smooth consistency.
Afterward, you spread the jam out on the dough, fold it up and bake. When cool, you cut it up into personal-sized bars and enjoy the fact that even if what you remember doesn't exist anymore, you can make a new memory.
Print📖 Recipe
Homemade Fig Bars
- Total Time: 1 hour 30 minutes
- Yield: makes about 16 large bars 1x
Description
Turns out, Fig Newtons aren't what they once were. Recreate your childhood memories with these homemade fig bars made with dried figs.
Ingredients
For the pastry dough:
- 2 cups all-purpose flour
- 1 cup whole wheat flour
- 1 teaspoon baking powder
- 1 teaspoon baking soda
- 1 teaspoon kosher salt
- 1 ½ teaspoons cinnamon
- 8 tablespoons unsalted butter, softened
- ½ cup brown sugar
- ¼ cup white sugar
- 1 large egg
- ¼ cup milk
For the jam filling:
- 1 pound dried figs
- 1 cup of water
- ½ cup sugar
- 1 tablespoon honey
- 2 tablespoons brandy (optional)
- zest of 1 orange
Instructions
Make the dough by whisking together the flours, baking powder, baking soda, salt, and cinnamon in a large bowl.
In a second mixing bowl, beat the butter and sugars until fluffy, about 4-5 minutes. Add the egg and keep beating another minute until creamy. Then slowly add in the dry ingredients until combined. Stir in the milk until a soft dough forms, adding a little more milk if it's too dry.
Dump the dough out onto a floured surface. Divide into two equal pieces, flatten into rectangles and cover with plastic wrap. Put the dough in the fridge for at least 30 minutes to firm up. While you wait, make the fig jam.
Trim the stems off of the figs, roughly chop and add them to a small saucepan. Add the water, sugar, honey, brandy, and orange zest. Bring to a boil, then reduce to a simmer and cook until the figs are softened , and the mixture starts to thicken, about 10 minutes. Transfer to a blender or food processor and pulse until smooth.
When the dough is ready and the jam is slightly cooled, preheat the oven to 375 degrees F. Roll one of the pieces of dough out on the floured surface about 15 inches long and 6 inches wide. Trim the dough as needed to make it even. Spread half of the jam across the middle of the dough, leaving about ½ inch gap from the edges.
Use a spatula or bench scraper to fold one of the long edges over the filling. Repeat with the other edge. Pinch the two edges together in the middle to seal. Line a baking sheet with parchment paper and carefully flip the fig log over onto the sheet with the seam side down.
Repeat the process with the remaining dough and jam.
Bake for 15-20 minutes until golden and firm to the touch. Let cool slightly, then transfer to a cutting board to cut into bars. Store in an airtight container for up to four days.
- Prep Time: 75 minutes
- Cook Time: 15 minutes
- Category: Snacks
- Method: Baking
- Cuisine: American
Keywords: figs, jam,
Steve
★★★★★
Mel Mallory
How would you adjust this recipe for fresh figs? I have a huge mature fig tree and need things to do with my abundant figs. My condolences for your tree.
Steve
Hi Mel. I think you could just reduce the water when making the fig jam. Maybe start with 1/4 cup and see how it goes. If it's too thick, you can always add more water. If it's too watery, just keep simmering a little longer until it's a jam-like consistency. Hope that works for you. And thanks, I'm going to have to give growing a fig tree another try!